I was reminded of the importance of wedding video music this week whilst finalising the edit for several different clients. Last year ago I remember Bobby enthusing over the director Mira Nair whose film Monsoon Wedding contains some wonderful music for wedding videos. I enjoy her work too and went to the cinema to see The Namesake as soon as it came out in 2007. What impresses me about much Indian music is the way that films are such a driving force behind the creation of it. Unlike a lot of Western music, from the outset many Indian artists aim to tell a story with their music as part of a film. My perception is their music is less abstract and chart driven than the UK & US with the lyrics possessing a much greater significance (although anyone reading this is welcome to correct me!).

Consequently whilst many ‘western’ wedding video clients might be happy with music that simply suits the ‘mood’ of their spectacle, many Indian wedding video clients will be more sensitive to its lyrics. This happened with Bobby & Sejal who provided many music suggestions for their film including ‘Aaj Mera Jee Karda’ (Today My Heart Desires) from Monsoon Wedding. Another track they suggested was ‘Tera Bina’ (Without You) from Guru which I think is beautiful. I often find myself scanning the search engines for translations of lyrics both out of curiosity and a fearful wish to avoid embarrassment!

Probably no job was more challenging to me in the last year than Amrita and Benji’s film – see my previous blog Epic Sikh Wedding Video. This is because it contains not less than 33 tracks, which proved a real challenge for a non-Indian language speaker like myself! Fortunately Amrita and Benji like a lot of Western music too, so it contains a bit of both. However I am very proud of the film not just because of the music, but also because of its epic proportions! One thing is for sure, I will think twice next time before agreeing to take on a 5 day wedding in the middle of the peak season! Nevertheless putting together the film score for Amrita and Benji was a useful experience for me, it made me appreciate Bollywood films a lot more than I did and greatly increased my awareness of good Indian music.

Nothing however quite scared me recently as much as Chloe & Martin’s wedding video. Yes they are an English couple, but Chloe is a music lawyer and her father owns a well-known record label! As part of their wedding celebrations they had Gospel singers, a performance by native Indian tribesmen and a live gig by a newly signed artist. With such a strong musical heritage, you can imagine how concerned I was about hitting the right note (okay, pun intended). Like the others, they did provide a few hints and I also paid attention to music used on the day to garner more suggestions. Fingers crossed they will like what we’ve done!

As part of the development of our new website we’ve recently added some help and advice pages. We hope it will prompt clients who are less confident about commissioning a wedding video to contribute to their music score. I strongly believe that the films we make for our clients should feel personal and relevant. Music in my opinion is one of the strongest ways of making this connection!